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Small Business Development
Faculty:
Dr. Karen Fritz
Mr. Forrest Pulley
Mr. Joe Walsh
Mr. Russell Taylor
Lees-McRae College offers a Bachelor of Science and a Bachelor of Arts Degree in Business Administration with a Concentration in Small Business Development. This concentration requires a minimum of 12 semester hours above the General Education Core and the required core curriculum for a Business Administration degree.
Course Offerings:
Course Descriptions:
Establishing and managing a business which primarily performs its transactions over networks, mostly the internet. This involves the process of buying and selling goods, services, and information through electronic media. The course covers learning how electronic business is conducted and managed, major opportunities, and limitations and risks. Applications of e-business include business to consumers, business to business, and intra-business. Topics include secured payment systems, communication standards, and legal issues.
Marketing for the smaller business: identification of product or service potential; advertising plans; marketing strategy; sales motivation and direction; purchasing procedures and inventory control.
Organization of a single-unit and multi-unit retail institution. Operational issues: location, layout, merchandise handling; customer service, protection, and expense control.
BUS 342 Operating a Small Business (3)
Emphasis is placed on writing a formal
business plan. Course topics include: start-up costs, financing, market
analysis, record keeping, location, competition, marketing strategy and
franchising.
Prerequisites: BUS 242 and BUS 301.
BUS 421 International Business (3)
A study of global markets for American firms. We include the policies, institutions and practices of international trade, with emphasis upon: the global integration of national economies, international commercial and financial institutions and practices, international marketing and management techniques, diverse culture and customs in international business relationships and the roles of multi-national corporation. Prerequisite: BUS 221 or BUS 222.
A study of the problems and opportunities associated with the establishment and management of innovative business organizations. In addition to the functional areas associated with small business management, this course addresses entrepreneurship, innovation and alternative sources of funding. Special attention is given to planning, organizing and developing during the various business stages.
How entrepreneurs and owners of small businesses can keep their businesses alive and vital as they grow sales and expand to new markets.
