Heather AngelHeather Angel

Heather Angel


Student Profile

Name: Heather Angel
Class:
Alumni
Hometown:
Claremont, NC
Current City: Minneapolis, Minnesota
Job Title:
Online Marketing Coordinator at Socially Smitten
Major:
Communication Arts
Minor: Art & Design
Clubs & Activities:
Peer Educator, Peer Leader for Orientation Mac lab supervisor, photography assistant

Overall, life is good after Lees-McRae. Now that I’m getting settled into my new home in the Midwest, it’s gettting easier to see how good things really are. LMC really does create a family for you while you’re in school that extends after you’ve left. (Once a Bobcat, Always a Bobcat!) I talk to my college friends more often than I do my relatives, sorry Dad! Everyone at LMC knows how awesome it is to have friends from literally all over the world that you’re able to be close with. It comes in handy if you decide to pack up and move across country or even just go on a road trip. The network of people you get connected to justifies everything.

As far as my job goes, I recently accepted a position at a start-up company based out of Minneapolis called Socially Smitten. It’s a small company that specializes in social media marketing, branding, and management. The goal is to help our clients create a fan following via Facebook, Twitter, Linkedin, Pinterest, Google+, and anywhere else their target audience likes to spend time. I do a lot of graphic design for branding the pages our clients have on various sites as well as design for highlighted posts and graphics that will appear on their timelines. I get to help study the competition and determine what works and what doesn’t to help our clients get their fans to be active on their page. It’s really interesting how social media trends are constantly changing and affected by season, viral videos, design, etc. It definitely keeps you on your toes! It’s also really cool working for a start-up because there is a lot of opportunity for growth and a wide range of experience I can gain in a short amount of time.

Coming from a small campus like Lees-McRae, I was afraid to work at a large design agency or corporation (which are bountiful in the Twin Cities) because to put it simply: I would just be a number. I wouldn’t know my boss personally. I wouldn’t be in a position where I’d be able to grow in my career very quickly. And, unless I was one of the lucky few who made it out alive, I’d be an intern for years before being offered a position. Not my cup of tea! Luckily, there are also a lot of smaller agencies and companies out there that want to take chances on young talent. You just have to figure out where to look - that’s the hard part.

The transition from being a college student to being an “adult” is definitely a bumpy one! You’ll get countless rejections from dream jobs and like many, you might end up working in a not-so-dream job to make ends meet. But, eventually, a really good opportunity will come around and it will be totally worth it! I have to remind myself at times that I’m only 22 (almost 23) years old and I’ll probably have a few job changes before I find something that I’ll stick with long enough to call it my “career”... and that’s OK!