Lees-McRae College and DeFeet announce a partnership between the sock and apparel company and the Bobcat Cycling Team with the team becoming the first collegiate cycling testing program in the country. Lees-McRae Cyclists will become “wear testers” for the company.
“In meeting with Shane Cooper, founder and president of DeFeet, I knew we could work to help further promote both of our brands at a high level. Shane is passionate about the area and loves cycling,” said Athletic Director Craig McPhail. “We will benefit from this partnership as we build our team and program to be recognized as the number one collegiate cycling program in the country.”
A traditionally strong cycling team, Lees-McRae College, located in Banner Elk, NC has become partners with the leading cycling sock manufacturer in the world to help create the vision of this cycling campus.
Lees-McRae’s new president, Dr. Barry M. Buxton, plans to make the Lees-McRae Cycling Program number one in the nation. He intends to create the first minor degree in bicycling studies and draw cyclists from around the country and the world.
Dr. Buxton said recently, “My goal is to ultimately have 150 cyclists enrolled at Lees-McRae. We plan to continue to win national championships, but we also want to prepare our graduates to assume positions of leadership in the business world of bicycling. The response thus far to the minor in bicycling studies has been extremely positive. Our new Bicycling Advisory Council will support their effort and strengthen our objective of strong ties between Lees-McRae and the corporate world. I am pleased that Shane Cooper and DeFeet are leading the way with this new partnership.”
With nine national championships to their credit, Lees-McRae’s Cycling Team is poised to become the premier destination for collegiate cyclists.
DeFeet is located in Hildebran, NC, just 45 minutes from the Banner Elk campus. This proximity is mutually beneficial and opens up new opportunities for Banner Elk and its students. DeFeet is a company that often turns traditional methodology on its head en route to finding new solutions for cyclists. The new DeFeet UnD System® is a prime example of that. DeFeet now has the most extensive line of high-tech base layers for cycling in the world.
“We have been fortunate to have such great riders come through the program and graduate from the college, and now to have the opportunity to look at internships, sponsorships and finding ways to grow cycling in the United States, we felt it was the time to begin working together,” said McPhail. “This business collaborative has so much potential.”