Business Administration students present Woolly Worm Festival analysis at Kiwanis Club meeting

December 08, 2014

On Tuesday, December 2, students from Professor Joe Walsh’s Business Statistics class presented their analysis of the 37th annual Woolly Worm Festival to members of the Kiwanis Club of Banner Elk, the Avery County Chamber of Commerce and the Woolly Worm Steering Committee. The festival was co-sponsored by the Kiwanis Club and the Avery County Chamber of Commerce with all net proceeds supporting children’s charities in Avery County, as well as small businesses and tourism.

Since 2007, students from Professor Walsh’s class have annually collected surveys, compiled data and presented their findings on this famous festival. The information collected is focused on demographics, satisfaction and advertising with the primary purpose of helping ensure each year’s festival is better than the last.

Nick Meyer, the Lead Quantitative Analyst on the project and one of the presenting students, said, “Being able to collect and analyze the data from the Woolly Worm Festival was both exciting and challenging while providing a great real world experience.” Nick is a junior majoring in business with a concentration in finance and accounting.

The class coordinates two surveys, one for attendees and one for vendors. At the 2014 festival held the third weekend in October, the class found that attendees came from all over North America, with one person coming from as far away as Hawaii. Additionally, an overwhelming majority (94.2%) of those surveyed rated the festival as excellent or good.

For more information about the Business Administration program, please contact Amy Anderson, interim chair of the Division of Business Administration, at

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