Marketing Concentration
The Marketing curriculum is designed to provide the skills that graduates need to enter careers in advertising, sales, database marketing, customer service, and small business management. Course work focuses on basic marketing principles, including intensive hands-on projects in promotion, buyer behavior, professional sales, market research, and more! Basic theoretical understanding is essential, but the emphasis is on practical applications that give students “real-life” experiences.
Objectives
The graduate with a Marketing Concentration in the Business Program will:
- Understand and be able to apply the basic concepts of the marketing mix (product, price, promotion, and place).
- Be able to integrate marketing with other areas in the business environment.
- Be able to identify problems and offer solutions with appropriate marketing techniques.
- Be able to work independently and also network with a variety of individuals within a work team.
- Function as a competent citizen and consumer, engaging in ethical and well-informed decision making.
- Understand the basics of entrepreneurship and the creative side of a business.
- Be able to perform research and continue to develop knowledge skills needed in the marketing field.
- Be prepared for entry-level positions in the marketing arena.
Marketing Elective Courses and Professors
After taking BUS 301 (Principles of Marketing), you must take four 3-hour classes for the concentration, to be chosen from the following:
- BUS 302 Marketing Research
- BUS 303 E-Marketing
- BUS 304 Integrated Marketing Communications
- BUS 306 Professional Selling
- BUS 323 Small Business Marketing
- BUS 403 International Marketing
- BUS 404 Consumer Behavior
- BUS 406 Sales Management
A word from the Professor
Marketing is an energizing field with many career opportunities, from sales to marketing data base management. The Business Program teaches the basics of the 4 P’s of Marketing: Product, Price, Promotion, and Place (Distributions Channels) as a foundation for upper –level electives. From those, the student can choose various specialized areas such as: advertising, market research, non-profit marketing, public relations or retailing. Since competition is so fierce in our customer-driven economy, students could work within the marketing department of any number of industries or service based businesses.