Lees-McRae introduces new Bachelor of Science degree in Tourism and Resort Management

Core Strategy III of the Lees-McRae strategic plan, INEXPRO 2030, is Distinctiveness, specifically leaning into the institution’s unique identity by establishing majors and sports that help students stand out. The college’s newest academic program, Tourism and Resort Management, is the latest step in achieving that ongoing goal.

Tourism and Resort Management will build on current programming within the School of Business and Management to prepare students for careers in the international tourism industry through curriculum that integrates leadership skills, experiential learning opportunities, and entrepreneurial training.

The beautiful Appalachian Mountains of western North Carolina is a popular tourist destination, and the main industry in Avery County—where the college is located—is tourism, making Lees-McRae the perfect place for students interested in the industry to gain hands-on experience in the field.

“What better place to study tourism and resort management than in the heart of the Appalachian Highlands? Banner Elk is an internationally known tourism destination, offering world-class ski resorts, outdoor adventure activities, golf, tennis, water sports, festivals, fine dining, and family-friendly attractions,” Program Coordinator for Tourism and Resort Management Charlie Calvert said. “Thanks to our unique location, Lees-McRae College students have the opportunity to put academic theory into practice through experiential learning. Tourism and Resort Management majors are required to complete two supervised work experiences, a practicum, and an internship offering them a chance to study in a real-life learning laboratory.”

This new program will pair well with various pre-existing programs for students seeking to double major or to tailor their Tourism and Resort Management training by completing an additional minor.

Double major in Outdoor Recreation Management and Tourism and Resort Management and prepare for a career leading the outdoor adventure sector. Pair Tourism and Resort Management with a minor in Marketing to hone your skills in promoting all things tourism.

"The addition of the Tourism and Resort Management major provides us with a more well-rounded School of Business and Management,” Dean of Business and Management Josh Pate said. “The major is a direct complement to our three other majors in Business Administration, Outdoor Recreation Management, and Sport Management. This is a major that makes sense for our college, and we are eager to prepare students for a career in the tourism industry."

Not only will this new program prepare graduates to take their skills into the tourism industry around the world, but it will also prepare students for one of the most important industries right here at home. From the beautiful mountains to the crystal coast, North Carolina draws thousands of visitors annually, with the Southeast Travel Guide in 2023 estimating it as the 9^th most visited in the country.

Tourism and Resort Management is now accepting students for the Fall 2025 semester. With courses ranging from Event and Venue Management to Sustainable Tourism Operations, this new program is perfect for students who have a passion for this important local and international industry.